Copyright and linking requests

All material that ASIC publishes, either online or offline, is subject to copyright. There is some material on the site you can reproduce without our permission, but other material requires our permission first.

Linking guidelines

Linking to National Financial Literacy Strategy website

ASIC welcomes links from your website to the National Financial Literacy Strategy website. When linking to our site, please observe the following conditions:

  • Links can go to any page on our site, not just the homepage
  • The context in which a link is inserted must not give your visitors the impression that your site, or your company, is sponsored or endorsed by us, and must not embarrass us
  • Links within your content must clearly take visitors to our website (e.g. pages must open in a new window and not appear as part of your navigation)
  • The ASIC and National Financial Literacy Strategy logos are not to be reproduced on your website

Linking from National Financial Literacy Strategy website

We generally only link to websites of government agencies, consumer advocates, financial counsellors, peak industry bodies or other organisations that have content that:

  • Complements the relevant information on the National Financial Literacy Strategy website
  • Strengthens the key messages of the website or of particular ASIC campaigns
  • Doesn't compromise the independence and impartiality of our information

Webpage content

When referring to content on the National Financial Literacy Strategy website, we prefer that you link to the actual page on our website containing the relevant content. This ensures you are directing people to up-to-date content. See our linking guidelines above.

If you still wish to reproduce actual extracts of our web content on your website, newsletter or other publication, you may reproduce that content as long as the material is unaltered, and the source and date it was extracted are clearly acknowledged.

For example:

'Source: ASIC's National Financial Literacy Strategy website,, 30 November 2011'

You must not reproduce multiple pages or whole sections of our website on your website, newsletter or other publication, without obtaining permission from us.

Brochures and other downloadable documents

When referring to our brochures or other downloadable documents (Excel, Word, Powerpoint, etc), we prefer that you link to the relevant webpage on the National Financial Literacy Strategy website that contains the download link, rather than a PDF. The reason is that the actual link may change or the content may be updated. See our linking guidelines above for more details.

You may reproduce actual extracts of our brochures or downloadable documents, newsletters or other publications, as long as the material is unaltered and the source and the date extracted are clearly acknowledged.

For example:

'Source: ASIC's National Financial Literacy Strategy website,, 30 March 2011'

You must not make any of our brochures or documents downloadable from your own website.
You must not reproduce a whole brochure or downloadable document in your own publication without obtaining permission from us (see instructions below).

Our logos

The ASIC and MoneySmart logos must never be reproduced. The only exception is when ASIC or MoneySmart are part of a joint publication, event or campaign. In these circumstances, you will need to obtain our permission by contacting

Obtaining permission

Once you have read the conditions above, you should seek our permission before reproducing any content where permission is required, by sending your request to

Last updated: 05 Mar 2018